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Using a direct quote on a direct mail marketing solicitatio

Sent to Legal Experts July 9 2007 at 10:52 AM
   

We have a mail piece we send that has a direct quote from suzy orman about reverse mortgages on our piece. We quote her exactly and source the quote. Do we have to have her permission to use the direct quote on our marketing?

 

Customer (name blocked for privacy)
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July 9 2007 at 11:01 AM (9 minutes and 20 seconds later)
         
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Hello and welcome to Just Answer.

Because a quote is short, it isn't necessarily considered an substantial part of a work and therefore available for "fair use". However, the term is vague in copyright law and there's no clear guideline on what it really covers. Some uses, such as advertising, may require permission even more since you might make it appear that the person is endorsing or approving of your product. So when in doubt, get permission. Reference

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